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Why are alcohol free drinks just as expensive as alcohol?

This is a question that we are faced with on a daily basis, and it’s a really valid question to ask! As we all know, alcohol has been around for thousands of years - It’s a £68 billion pound industry in the UK compared to the alcohol free industry bringing in on average £119 million. While this might seem tiny in comparison, The no and low category has reached an all time high in the last 3 years. It’s expected to grow by 34% by 2024. Awesome, right?! Alcohol free beverages have come a really long way over the past 20 years, with new independent companies coming to the fort to revamp the entire experience with new flavours, improved taste...

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